The viral content curse
It’s wrong to generalization any idea like saying that all the people are liars or 100% of people working in this career are thieves as at the end not all the 100% make the same action or even think the same. Definitely, in proportion some deviate from the normal, and this ratio may not be few
But generalization exist basically in one thing which is marketing, where there’s no marketer didn’t make effort to reach the viral content ,and feel excited while seeing it on his page and see the huge amount of engagement, this dream we will always chase as marketers .
The viral content is tempting by its own nature, since its profit is much more than its cost. For example, you may find a dumb comic drawn in pencil in 4 Mins, but got 9754 shares and 12894 likes, it seems to deserve but from behind there are some problems which may shock you. There are two types of problems, some related to the effort done and the cost and others are related to the profit gained from the viral content, let’s talk about both then you can judge.
Viral content costs many clever marketers to spent their lives in thinking about publishing a post, then they discover it’s not a viral one, as if we’re inventing but it was an old idea.